I don't know the answer but I imagine the demand wasn't there anymore for daybills so they were slowly were being phased out in the late 1980s. Possibly as the major cinema chains were now monopolising the major share of cinema attendance they were only displaying the larger one sheets.
At some cinema complexes today they may be screening twelve films but only advertising a combination of current attractions but mainly coming attractions and in total less than a dozen of current and coming attractions. As I like to look at the one sheet posters of the current films screening it is frustrating not to find the majority of them on display.
When I think about re-releases that are screened a significant time later, I think of a reason why. As we saw in an earlier thread GWTW was re-issued to coincide with Vivien Leigh's tour of Australia, and I often wonder if Wiz of Oz was shown to commemorate 21 / 25 years etc. The early '80s was probably the most prolific time for re-issues due to the VCR becoming affordable & video stores popping up in every suburb. I've said this many times, but if you see a daybill for a pre 1979 film that measures under 30 inches, it is most likely an early '80s re-release. Lawrence, I believe Amalgamated Film Hire is still going and they have the largest archive of 16mm films in the Southern Hemisphere. You could contact them r.e DTESS.
Mark, this is my guess on the phasing out of daybills in the '90s. Chains were taking over and smaller single screen cinemas were going bust. Bigger theatres - bigger posters. Maybe ...
Speaking of different printings, does anyone know which is the first release for Bullitt? The pink & orange variants have different text r.e. Warner Bros at the bottom.
Speaking of different printings, does anyone know which is the first release for Bullitt? The pink & orange variants have different text r.e. Warner Bros at the bottom.
Lawrence, I believe Amalgamated Film Hire is still going and they have the largest archive of 16mm films in the Southern Hemisphere. You could contact them r.e DTES
Thanks Mark. Will do. I will let you know if I find out anything but not thinking I will but you never know.
Speaking of different printings, does anyone know which is the first release for Bullitt? The pink & orange variants have different text r.e. Warner Bros at the bottom.
Speaking of different printings, does anyone know which is the first release for Bullitt? The pink & orange variants have different text r.e. Warner Bros at the bottom.
Oh yes! I would love to know this one too!
Will get back to you on this shortly along with some release dates in Australia.
Speaking of different printings, does anyone know which is the first release for Bullitt? The pink & orange variants have different text r.e. Warner Bros at the bottom.
Speaking of different printings, does anyone know which is the first release for Bullitt? The pink & orange variants have different text r.e. Warner Bros at the bottom.
Oh yes! I would love to know this one too!
Will get back to you on this shortly along with some release dates in Australia.
O.K. if you have an orange coloured daybill with '' From Warner Bros. 7 Arts'' printed on the bottom of the daybill you are the lucky owner of original daybill printed for the first Australian release by Warner Bros, - 7 arts in 1969. Bullitt was first released in Sydney on May 22, 1969. For some strange reason the film shows in The Film Weekly Motion Picture Directory of 1971 as a re-issue but by now just Warner Bros. and re-released in Sydney on 16th of April, 1970. A very quickre-issue taking place just under one year. If You have a duotone daybill poster in any one of the various colours with " From Warner Bros,'' on the bottom it was printed for the re-issue in 1970. I would call these daybills second printings.
FYI, DTESS & Cattle Empire were both 20th C Fox (distributed in 16mm by Amalgamated) & neither appear in the catalogue. I have 3 supplements & the last film listed is The Year of Living Dangerously, so probably current to around 1983.
Being full colour, the daybill was certainly printed for 35mm release. Personally, I doubt the film would have been shown in cinemas as late as the 1980s. Too dated in b&w & in the wake of Star Wars, Alien etc I just can't imagine a film like DTESS having any pulling power.
DTESS did already had a G rating from orig release, so could have passed on that in the 1970s.
I have just spoken at length to Steven Snell of Snells Distribution Pty Ltd who are the current owners of Amalgamated Movies. At one time the company was called Amalgamated ( 16 mm ) Film Distributors - A Division of Twentieth Century Fox Film Corporation ( Australia ) Pty Limited. Steven said he remembers seeing The Day The Earth Stood Still on a list of Amalgamated films on some paperwork he acquired when taking over the business. He has also numerous original 16mm catalogues going back as far as the 1960s into the 1980s from Amalgamated and he kindly looked up a lot of catalogues for me but to no avail as he wasn't able to find TDTHSS it in any of the catalogues.Steven also mentioned films although rights for 16mm film may have been with them were only printed in the catalogue titles if prints were available.
We can talk all day till we are blue in the face about whether TDTESS was released in Australia on 35mm, 16mm or both and when exactly it happened. Steven currently runs a small country drive-in theatre and informed me 16mm was used in drive-ins and he still does in his drive-in on some occasions so it is possible a limited theatrical release happened only using 16mm prints but we really don't know do we? A mystery we may never find an answer to but I intend to keep digging.
I asked my buddy who had a cinema at the time and he came back with this:
"I think the re-release of The Day The Earth Stood Still was just after Star Wars in 1977 or there abouts. Fox wanted to cash in on the success of Star Wars but unfortunately the re-release never eventuated as the movie had played extensively on TV and was in black and white which didn't make it that attractive to exhibitors They took one of the original posters and blotted over the for general exhibition triangle and got MAPS to print it in their new photo light process. Being a MAPS daybill will also set the date as they only began producing daybills for the industry about 1977. As the movie was never really officially re-released all of the daybills were printed but never used that's why there are so many of them. I had 25 at one time but sold them all off."
I asked my buddy who had a cinema at the time and he came back with this:
"I think the re-release of The Day The Earth Stood Still was just after Star Wars in 1977 or there abouts. Fox wanted to cash in on the success of Star Wars but unfortunately the re-release never eventuated as the movie had played extensively on TV and was in black and white which didn't make it that attractive to exhibitors They took one of the original posters and blotted over the for general exhibition triangle and got MAPS to print it in their new photo light process. Being a MAPS daybill will also set the date as they only began producing daybills for the industry about 1977. As the movie was never really officially re-released all of the daybills were printed but never used that's why there are so many of them. I had 25 at one time but sold them all off."
Your buddy has his facts wrong as M.A.P.S. started producing daybills in 1970 so I am wondering how good his memory is?
I asked my buddy who had a cinema at the time and he came back with this:
"I think the re-release of The Day The Earth Stood Still was just after Star Wars in 1977 or there abouts. Fox wanted to cash in on the success of Star Wars but unfortunately the re-release never eventuated as the movie had played extensively on TV and was in black and white which didn't make it that attractive to exhibitors They took one of the original posters and blotted over the for general exhibition triangle and got MAPS to print it in their new photo light process. Being a MAPS daybill will also set the date as they only began producing daybills for the industry about 1977. As the movie was never really officially re-released all of the daybills were printed but never used that's why there are so many of them. I had 25 at one time but sold them all off."
Your buddy has his facts wrong as M.A.P.S. started producing daybills in 1970 so I am wondering how good his memory is?
He also says ''all of the daybills were printed but never used'' when in fact we know some were.
The others here know Wes as an avid collector. He also spent most of his working life in the cinema trade as a projectionist, manager and cinema owner. I have presented his response unedited, which is just his recollection of events that happened nearly four decades ago.
In the absence of proof, we can only draw on the available evidence to form an educated guess on when the posters for DTESS were printed. The style of daybill being 30 inches long and on matt paper hints strongly to a 1970s release, and this is what I personally believe. 35mm release (at least planned) seems beyond doubt. Do you agree?
The others here know Wes as an avid collector. He also spent most of his working life in the cinema trade as a projectionist, manager and cinema owner. I have presented his response unedited, which is just his recollection of events that happened nearly four decades ago.
In the absence of proof, we can only draw on the available evidence to form an educated guess on when the posters for DTESS were printed. The style of daybill being 30 inches long and on matt paper hints strongly to a 1970s release, and this is what I personally believe. 35mm release (at least planned) seems beyond doubt. Do you agree?
Sounds reasonable to me and perhaps TDTESS did have an unofficial limited re-release in 1977 or there abouts. Still no evidence in any form of print media of a 35mm or 16mm release happening and when it happened though. The only concrete evidence we have are some used daybills with pin holes and another that says '' plus Cattle Empire Friday night''.
A point to remember in all this is that cinemas were their own business. Fox might have printed 1500 daybills, but perhaps only a handful of exhibitors actually ordered the film. Where Wes says he had 25 daybills, I know from previous discussions with him that they weren't ordered through the regular channels. He had a contact at the distributor who allowed him to take bundles of 25 (including Star Wars & many other goodies which made their way into my collection).
The others here know Wes as an avid collector. He also spent most of his working life in the cinema trade as a projectionist, manager and cinema owner. I have presented his response unedited, which is just his recollection of events that happened nearly four decades ago.
In the absence of proof, we can only draw on the available evidence to form an educated guess on when the posters for DTESS were printed. The style of daybill being 30 inches long and on matt paper hints strongly to a 1970s release, and this is what I personally believe. 35mm release (at least planned) seems beyond doubt. Do you agree?
Sounds reasonable to me and perhaps TDTESS did have an unofficial limited re-release in 1977 or there abouts. Still no evidence in any form of print media of a 35mm or 16mm release happening and when it happened though. The only concrete evidence we have are some used daybills with pin holes and another that says '' plus Cattle Empire Friday night''.
No doubt it's been explored already, but does the reference to 'Cattle Empire' help date the daybill?
This rare daybill is one of three daybills I have sighted. There is another M.A.P.S. daybill and a Robert Burton daybill also. The Robert Burton daybill is sometimes mentioned as a 1980s re-release but I am not sure that is the case. I don't think the above daybill is from an official re-release as the film was on videotape in at least 1984 if not before. With CIC they, for some unknown reason, had organised the printing of multiple daybills for a lot of their films from various printers in the 1970s for the one release and it appears to me the three daybills in question were from the original release plus follow up printings with the above most likely the last one printed.
Hello Lawrence, one of my favorite Daybills is The Longest Day. I just love the colors & simplicity of design...but...why do I notice three "different" rating versions? 1-one with no rating...
2-one with the General Exhibition rating...
3-and finally the stamped "Y" rating...
Why wouldn't they all receive the same treatment by the censors? Thanks, Mark
Thanks for the info Ves! I thought the "Y" might be NZ because of how my Raiders DB is labeled, but wasn't sure about the other two...you have an extra copy? Hmmm...
Comments
I don't know the answer but I imagine the demand wasn't there anymore for daybills so they were slowly were being phased out in the late 1980s. Possibly as the major cinema chains were now monopolising the major share of cinema attendance they were only displaying the larger one sheets.
At some cinema complexes today they may be screening twelve films but only advertising a combination of current attractions but mainly coming attractions and in total less than a dozen of current and coming attractions. As I like to look at the one sheet posters of the current films screening it is frustrating not to find the majority of them on display.
The early '80s was probably the most prolific time for re-issues due to the VCR becoming affordable & video stores popping up in every suburb. I've said this many times, but if you see a daybill for a pre 1979 film that measures under 30 inches, it is most likely an early '80s re-release.
Lawrence, I believe Amalgamated Film Hire is still going and they have the largest archive of 16mm films in the Southern Hemisphere. You could contact them r.e DTESS.
Mark, this is my guess on the phasing out of daybills in the '90s. Chains were taking over and smaller single screen cinemas were going bust. Bigger theatres - bigger posters.
Maybe ...
Oh yes! I would love to know this one too!
Will get back to you on this shortly along with some release dates in Australia.
O.K. if you have an orange coloured daybill with '' From Warner Bros. 7 Arts'' printed on the bottom of the daybill you are the lucky owner of original daybill printed for the first Australian release by Warner Bros, - 7 arts in 1969. Bullitt was first released in Sydney on May 22, 1969. For some strange reason the film shows in The Film Weekly Motion Picture Directory of 1971 as a re-issue but by now just Warner Bros. and re-released in Sydney on 16th of April, 1970. A very quickre-issue taking place just under one year. If You have a duotone daybill poster in any one of the various colours with " From Warner Bros,'' on the bottom it was printed for the re-issue in 1970. I would call these daybills second printings.
Thanks for the info on Bullitt.
FYI, DTESS & Cattle Empire were both 20th C Fox (distributed in 16mm by Amalgamated) & neither appear in the catalogue. I have 3 supplements & the last film listed is The Year of Living Dangerously, so probably current to around 1983.
Being full colour, the daybill was certainly printed for 35mm release. Personally, I doubt the film would have been shown in cinemas as late as the 1980s. Too dated in b&w & in the wake of Star Wars, Alien etc I just can't imagine a film like DTESS having any pulling power.
DTESS did already had a G rating from orig release, so could have passed on that in the 1970s.
I have just spoken at length to Steven Snell of Snells Distribution Pty Ltd who are the current owners of Amalgamated Movies. At one time the company was called Amalgamated ( 16 mm ) Film Distributors - A Division of Twentieth Century Fox Film Corporation ( Australia ) Pty Limited. Steven said he remembers seeing The Day The Earth Stood Still on a list of Amalgamated films on some paperwork he acquired when taking over the business. He has also numerous original 16mm catalogues going back as far as the 1960s into the 1980s from Amalgamated and he kindly looked up a lot of catalogues for me but to no avail as he wasn't able to find TDTHSS it in any of the catalogues.Steven also mentioned films although rights for 16mm film may have been with them were only printed in the catalogue titles if prints were available.
We can talk all day till we are blue in the face about whether TDTESS was released in Australia on 35mm, 16mm or both and when exactly it happened. Steven currently runs a small country drive-in theatre and informed me 16mm was used in drive-ins and he still does in his drive-in on some occasions so it is possible a limited theatrical release happened only using 16mm prints but we really don't know do we? A mystery we may never find an answer to but I intend to keep digging.
I asked my buddy who had a cinema at the time and he came back with this:
"I think the re-release of The Day The Earth Stood Still was just after Star Wars in 1977 or there abouts.
Fox wanted to cash in on the success of Star Wars but unfortunately the re-release never eventuated as the movie had played extensively on TV and was in black and white which didn't make it that attractive to exhibitors
They took one of the original posters and blotted over the for general exhibition triangle and got MAPS to print it in their new photo light process. Being a MAPS daybill will also set the date as they only began producing daybills for the industry about 1977. As the movie was never really officially re-released all of the daybills were printed but never used that's why there are so many of them. I had 25 at one time but sold them all off."
He's old, Mark. Maybe even older than Lawrence!
Your buddy has his facts wrong as M.A.P.S. started producing daybills in 1970 so I am wondering how good his memory is?
Older often means wiser.
He also says ''all of the daybills were printed but never used'' when in fact we know some were.
The others here know Wes as an avid collector. He also spent most of his working life in the cinema trade as a projectionist, manager and cinema owner. I have presented his response unedited, which is just his recollection of events that happened nearly four decades ago.
In the absence of proof, we can only draw on the available evidence to form an educated guess on when the posters for DTESS were printed. The style of daybill being 30 inches long and on matt paper hints strongly to a 1970s release, and this is what I personally believe. 35mm release (at least planned) seems beyond doubt. Do you agree?
A point to remember in all this is that cinemas were their own business. Fox might have printed 1500 daybills, but perhaps only a handful of exhibitors actually ordered the film. Where Wes says he had 25 daybills, I know from previous discussions with him that they weren't ordered through the regular channels. He had a contact at the distributor who allowed him to take bundles of 25 (including Star Wars & many other goodies which made their way into my collection).
Here's another one to mull over, old boy!
He was going great - then went through a rough patch last year - and just had a new granddaughter born on Christmas Day!!!
Such are the highs and lows of life I guess. (I'm very philosophic today).
Mr. old boy please.
This rare daybill is one of three daybills I have sighted. There is another M.A.P.S. daybill and a Robert Burton daybill also. The Robert Burton daybill is sometimes mentioned as a 1980s re-release but I am not sure that is the case. I don't think the above daybill is from an official re-release as the film was on videotape in at least 1984 if not before. With CIC they, for some unknown reason, had organised the printing of multiple daybills for a lot of their films from various printers in the 1970s for the one release and it appears to me the three daybills in question were from the original release plus follow up printings with the above most likely the last one printed.
Would be interesting to know the length on that one.
1-one with no rating...
2-one with the General Exhibition rating...
3-and finally the stamped "Y" rating...
Why wouldn't they all receive the same treatment by the censors?
Thanks,
Mark
First would have been printed for use in NZ, but maybe never had the censor stamp applied.
2nd used in AUS.
Last actually used in NZ with their rating stamp on it.
On a side note, I think I have one you really want?