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A poster circa 1927 printed for the lion touring the U.S.A. to raise money, plus also advertising the intended world tour that was planned and to include Australia that never eventuated due to a plane crash in the U.S A. in 1927, with the lion on board. Although the plane crash was bad the lion survived unharmed and earned the nickname ''Leo the lucky"'.
First two images promoting the planned extensive World tour of Leo the lion. Third image of the plane used in the U.S.A. Final image of the crash in the U.S.A. in which Leo survived. The World tour was cancelled after this incident.
HONDO said:# 140. My guess is The Big Sleep ( 1946 ),
I have established the '' Let's Go U.S.A. Keep 'Em Flying'' logos started appearing on the 20th Century Fox film posters in August 1941 and appeared on almost all the feature film Fox posters up until August and September 1942 when the logo started being left off and within these two years individual posters to be released were printed some with and some without the logos. By October 1942 the logo appears to have disappeared all together. The Fox release on the 28-11.1941 of Marry The Boss's Daughter was one example of when within the logo the logo was being mass printed it just didn't appear on any posters of this title, probably due to human error. The logos began to appear on Fox posters less than four months before the U.S.A. entered World War 11, so we can rule out that the start of the war was the reason to start using the logo, The following is the reason behind the slogan.
''The slogan '' Keep 'em Flying'' according to the Communications Airforce site, the phrase was coined om May 17, 1941 By Lt.Col. ( later Maj. Gen. Harold N. Gilbert while developing a picture caption for a recruiting ad for the Aviation Cadet Program.The idea was to enjoin Americans to support the planes that were our air defence as well as the men that flew them.'' ( The Photographicalist'' source ).
You can now draw your own conclusion to why the logos were printed on the posters.
Footlight Serenade and Last Of The Duanes are two more examples of where the logo appeared on Fox posters.
My guess as to how many individual full length feature film title posters 20th Century Fox produced in 1941 and 1942 with the logos on, during the period this took place would be somewhere between 50 and 60 titles. The size of the logo varied with the majority very small in size but a few times were produced in a larger than usual size.
The image at the top left of this posting shows a pinback button displaying a very similar logo to the one used on the posters, and is is currently available to purchase on ebay if anyone is interested, and very inexpensive. It would be good to own it, especially for anyone who intends to collect this type of 20th Century Fox logo poster in the future.
Note that I have only dealt with feature length films while discussing the logo usage. Some information regarding the short subjects will appear soon.
This Vintage Movie Poster Forum is powered by some old cinema posters, the flame retardant properties of a Top Gun Daybill, and a
British Quad which has been folded just the right amount of times and shoved under one of the corners to stop the place from wobbling.