Australia wartime 10 x 30 daybills new and more detailed researched information.
The above images are of the four styles of 10 x 30 size daybills printed by Paramount Pictures during a a short period during World War 11.
The Australian printers that Paramount Pictures used to print the Richardson Studio colour daybills, along with some similar designed duotone artwork daybills were Hollander And Govett, Simmons and Offset. For the non Richardson limited designed photographic style duotone images Offset was used. Finally for the limited produced fourth syle which were barebone hand drawn designs, the printer or printers identity remain unknown.
Something interesting came to my attention while researching this topic. Of the total of 42 Richardson designed 10 x 30 original colour daybills that I have sighted, 38 have Australian censorship ratings printed on them, and 4 have no censorhip prinyed on them at all. The following One Body Too Many daybill is of special interest as seen below. A rare see-through censorship rating appearing on one Simmons daybill and a snipe attached on a second Simmons daybill of the same design. The third version shows a poster where the snipe has been removed.
A completely different story though with the similar Richardson designed and printed duotone versions. Of the 22 duotones that I have images of, not a single one had any censorship rating printed on them. Of these 22, only two have censorship snipes attached to them. The two titles are Happy Go Lucky and Night Plane From Chungking.
The two daybill posters with the attached censorship snipes, along with the earlier original 13 x 30 colour versions.
The artwork on these two duotones and all other Richardson 10 x 30 duotone that I have sighted have slightly inferior artwork when compared to the originals. Due to the reduced size the 10 x 30's lose a little of the original design. In the case of Night Plane From Chungking half of the soldier on the far top left is missing and about a third of, and a complete image of two women on the far right of the poster weren't included. The plane image behind Robert Preston's head on the original is partly obscured and also the plane is shown flying at a different angle on the duotone version.
For some completely unknown reason at least five non- Richardson 10 x 30 photograpic style daybills were printed by Offset, and there has to be at least three others, if not more that were printed as well. Worth noting is that no Australian censorship ratings were printed on these designs or had any snipes attached.
Interestingly there was also a 10 x 30 Richardson designed duotone daybill of Bahama Passage ( 1941 ), and different in design to the original 13 x 30 Richardson full colour design, thus making three different versions printed for this title.
Now to mention that there were at least two other non Richardson or photograpic style 10 x 30 duotone daybills produced. Both The Jungle Princess ( 1936 ) and Pirates On Horseback ( 1941 ) have no printers credits and has a style of artwork that became commonplace throughout the forties and beyond. There was a re-release in Sydney circa early 1944 of The Jungle Princess so this daybill was possibly produced quickly for this re-release.
Now to cover the information that a lot of people are probably most keen to learn about. This is of course is to know when the 10 x 30's were in circulation and what is the order of when the 10 x 30 and 13 x 30 posters of similar designs designed by Richardson studio were printed.
Backtracking somewhat now to establish a timeline for the product release dates in the U.S.A and here in Australia.
The Paramount product that was produced as full colour first release 10 x 30 size daybills were for films that were released in the U.S.A. during part of 1943, all of 1944 ( less one it would appear that was released in Australia December 21 1944 in 13 x 30 and three only from 1945. Remember that I am talking about first release colour daybills with no duotone versions included here.
The colour first release product was released in Australia it would appear et the beginning of September 1943, then all throughout 1944 ( one exception being Going My Way released on December 21 in the larger 13 x 30 format ) and partly in 1945 until the 13 x 30 size replaced the smaller format probably due to the World War coming to an end and paper supplies again being boosted again. The biggest mystery is why were Paramount and MGM the only film distributors to use the 10 x 30 daybill size.
All 10 x 30 size daybills that were were released by Paramount appear to have taken place during the period starting around September 1943 and then ceasing production of them in 1945. MGM as previously mentioned only used this size in 1944 and 1945.
Full colour 13 x 30 and duotone 10 x 30 versions. All full colour 13 x 30 versions printed for films released in Australia prior to around September 1943, were printed for the original Australian first release. The 10 x 30 duotone similar designs and any other designs including photographic styles would have been printed at a later time, sometime during the period I had mentioned above.
Full colour 10 x 30 and duotone 10 x 30 versions. Rare and only one title located with this being So Proudly We Hail released in Australia in December 17 1943. I am thinking that the duotone would have been printed in either 1944 or 1945. The fact that the full colour version was printed by Hollander And Govett and the duotone by Simmons would support my belief that the two posters weren't printed at the one time. Again the duotone version is missing any Censorship classification
Full colour 10 x 30 and duotone 13 x 30 versions, e.g. Aerial Gunner. For the full colour 10 x 30 versions that had 13 x 30 duotone versions printed for them I am sure that these would have been printed in 1945 or possibly later than that. No censorship classification on the Aerial Gunner 13 x 30 duotone.
Aerial Gunner ( 1943 ). Much more to be seen of the three main people in the duotone version,
Interestingly with the original colour version, although from the Richardson Studio, they didn't receive a credit. Never seen this to have occurred on any other Paramount daybill designed by them during five decades they designed their posters.
High Explosive ( 1943 ). One of the last Richardson Studio 13 x 30 daybills produced before the Pre 10 x 30 period commenced. The 13 x 30 duotone was printed by a different printer most likely sometime in 1945 or later without any censorship classification.
I thought I would include this image here as well of a China ( 1943 ) 13 x 30 duotone daybill. Unknown if the original full colour version was a 13 x 30 or a 10 x 30 size poster as it a borderline case. Leaning slightly to it being a 13 x 30 size poster, but only time will tell when hopefully a copy turns up some day to let us know.
The reason I have included this image here is to point out how out of place the colour of the snipe looks against the poster background.
Two titles of interest and with missing images it appears that are more than likely to have been printed in the 10 x 30 size are Five Graves To Cairo ( 1943 ) along with The Uninvited ( 1944 ), which had a 13 x 30 duotone version printed most likely printed in 1945 or later.
The following Richardson 13 x 30 image certainly points to the original colour version being a nice looking poster. The Australian censorship rating is again missing from this poster.
One other film title I would like to mention that appears to be missing a daybill image of, and sure to be a 10 x 30 size poster, is Submarine Alert ( 1943 ). Just by looking at the Australian one sheet one would certainly believe that a full colour Richardson daybill version of this title should be impressive.
If there are any Paramount films that were released in the U.S.A. between 1943 and 1945 that images don't seem to be available for at the present time and you would like to know if they were printed in 10 x 30 or 13 x 30 format, I should be able to inform you of the size for most of the releases from those years, with only a few borderline cases where they could turn out be either size.
Well folks that's about all I feel that I need to inform you about regarding this subject. All the information that I gathered on this subject has been thoroughly researched and gathered over many decades with a huge increase in checking out material over the last few months. All information included here has been checked and double checked. Roughly 77% of Paramount films that should fall within the 10 x 30 poster printing period I have images of in this format, and their Australian release dates have been checked out and confirmed.
I wish to acknowledge that the daybill images used are from Bruce, John and Ves among others and am I am also very appreciative of any assistance rendered to me over the years and for any material supplied to me. This subject has been a project long in planning and more so in researching that has been very time consuming, but ultimately most rewarding now it is completed and available for all to have access to.
Any questions ? I am only too happy to attempt to answer them for you.