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M-G-M Logos Used On Australian Daybills In The 1960s.

The following is information on logos used on Australian daybills  printed on the  M-G-M posters between 1960 and 1969.

The years below are for the years films were released in the U.S. and the daybills I have sighted the logos on may have had a slightly  different release date in Australia.

1960 to 1966 and in some cases later in the decade  ---  No logo used.

1962 --- M-G-M wording encased in blocks. Two versions of this style ( down & across with the lettering versions ) used in very limited titles.

1965 to 1967 ---  Leo the lion in circle with extensions attached on either side of the circle.

1967 to 1969 ---  Different style  drawing of Leo the lion in circle only.



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  • edited August 2015
    HONDO said:

    The following is information on logos used on Australian daybills  printed on the  M-G-M posters between 1960 and 1969.

    The years below are for the years films were released in the U.S. and the daybills I have sighted the logos on may have had a slightly  different release date in Australia.

    1960 to 1966 and in some cases later in the decade  ---  No logo used.

    1962 --- M-G-M wording encased in blocks. Two versions of this style ( down & across with the lettering versions ) used in very limited titles.

    1965 to 1967 ---  Leo the lion in circle with extensions attached on either side of the circle.

    1967 to 1969 ---  Different style  drawing of Leo the lion in circle only.



    David's Logomania details on MGM logos is interesting but as was the case with Columbia Pictures logos the U.S. period in which the individual logos were used doesn't tie in exactly the same as the Australian usage of the logos. A year out it appears. It is much closer that the Columbia Pictures usage.
  • Can you find the 40th Anniversary logo on daybills for the year 1964?
  • I've created a new Category and moved this thread.
  • HONDO said:

    The following is information on logos used on Australian daybills  printed on the  M-G-M posters between 1960 and 1969.

    The years below are for the years films were released in the U.S. and the daybills I have sighted the logos on may have had a slightly  different release date in Australia.

    1960 to 1966 and in some cases later in the decade  ---  No logo used.

    1962 --- M-G-M wording encased in blocks. Two versions of this style ( down & across with the lettering versions ) used in very limited titles.

    1965 to 1967 ---  Leo the lion in circle with extensions attached on either side of the circle.

    1967 to 1969 ---  Different style  drawing of Leo the lion in circle only.



     
    Hey Hondo, reading the thread above, as I'm doing some research on some posters atm, I'd like to ask if you, or maybe any other forum members, can confirm the usage time period for the blue MGM logo on Australian posters?

    You're suggesting this one was only used from 1967 to 1969 is that right?

    The above blue MGM logo, with MGM characters to the left of the lion was definitely used in 1968 by Robert Burton.
    But I have seen at least one other from 1970's (Kelly's Heroes daybills) and both first printing 1970, and a later 70's re-release, use the same lion head, just with MGM characters placed above the lion, one with periods M.G.M., later 70's without periods.
    So, suggests the lion head circle logo continued to be used at least into the 70's?

    Logopedia also suggests this logo was in use from '66-'82. But as you say, that may not align with actual use by printers in Australia.

    So, with the research I'm doing, I would love any additional info from anyone that could help confirm if:
    • Did Robert Burton use the MGM logo above, with no periods, and MGM name to left of the lion head, for only a short period of time? Or did they vary the placement of the 'MGM' characters based on space and artwork design? Does anyone have any poster examples to confirm this one way or the other?
    • Likewise, is the use of periods in the M.G.M. characters by Robert Burton in the 1970 first release printing of Kelly's Heroes have any significance?
    Or am I just pulling at straws :-) and the MGM logo for this period from '66 to '82 varied from designer to designer and poster run to poster run during this time?

    I look forward to any help anyone can provide. Thanks.

      




    Collector and also owner of https://moviepostersaustralia.com
  • Great to hear from you Sean.

    When I listed this 1967-1969 MGM logo   it was only covering the 1960's decade, within the ''M-G-M Logos Used On Australian Daybills In The 1960's'' thread.

    I am happy to look into when this logo was continued to be used in the 1970's and beyond for you. Give me a few days.
  • Here a couple of MGM Stock Daybills from the 60s both printed by Robert Burton at similar time frames. Note the slight difference in the positioning of MGM ...


  • Sean_MPA said:
    HONDO said:

    The following is information on logos used on Australian daybills  printed on the  M-G-M posters between 1960 and 1969.

    The years below are for the years films were released in the U.S. and the daybills I have sighted the logos on may have had a slightly  different release date in Australia.

    1960 to 1966 and in some cases later in the decade  ---  No logo used.

    1962 --- M-G-M wording encased in blocks. Two versions of this style ( down & across with the lettering versions ) used in very limited titles.

    1965 to 1967 ---  Leo the lion in circle with extensions attached on either side of the circle.

    1967 to 1969 ---  Different style  drawing of Leo the lion in circle only.



     
    Hey Hondo, reading the thread above, as I'm doing some research on some posters atm, I'd like to ask if you, or maybe any other forum members, can confirm the usage time period for the blue MGM logo on Australian posters?

    So far I have noticed that this logo in the 1970s was the preferred  logo, but it wasn't used exclusively on MGM daybill posters.

    Are there any specific MGM Australian film poster titles that you are researching that I perhaps can assist you with?
  • WilWil
    edited February 2024

    Are there any specific MGM Australian film poster titles that you are researching that I perhaps can assist you with?
    I believe that Sean is trying to ascertain (with more certainty than we have to date come up with) which order the three 2001: A Space Odyssey daybills were released. 

    I believe it is as shown L-R in the below image. 

    3 colours detailed, 3 colours less detail, 2 colours. 

      
  • The surplus reds (in my view being last of the original release) were also used for the 78RR. With the new post 1976 GY classification added, to subsidize the glossy orange/blue MAPs daybill. 

        



  • Are there any specific MGM Australian film poster titles that you are researching that I perhaps can assist you with?
    I believe that Sean is trying to ascertain (with more certainty than we have to date come up with) which order the three 2001: A Space Odyssey daybills were released. 
      
    Is this the case? Love to hear from Sean.
  • edited February 2024
    In the meantime another daybill image with the word MGM positioned under the Lion.

    This film received very limited Australian release that commenced circa 1968.

     

  • Here is another one ....


  • There are lots more  ...


  • ... and just to add some more confusion here is another MGM logo from 1968 ....


  • edited February 2024
    Here are more from 1968 and its pretty obvious that the MGM details are haphazard. I have plenty more examples but here is a selection of them and hope this helps with the research ....


  • It would be nice to know if there was an MGM style guide for graphic designers. Nowadays a lot of logos have different ways you can position text against the logo depending on the context. I think in the case of MGM they probably had to use the lion logo and include MGM next to it, but probably wasn't specified where.


    Peter
  • There were also a number of MGM Australian daybills that were printed without the MGM logo in question being printed on them.


    ( M.A.P.S. ) printed.


    A non 70mm daybill version printed for the first release. 


    The 70mm version that had the logo printed on it.

  • It would be nice to know if there was an MGM style guide for graphic designers. Nowadays a lot of logos have different ways you can position text against the logo depending on the context. I think in the case of MGM they probably had to use the lion logo and include MGM next to it, but probably wasn't specified where.
    Over the years, I have spoken to various people who have worked for Burton, Smith and other printers. There were general guidelines for the artists to follow but it was not rigidly adhered to. You only have to look at the many errors that appear on daybills to know that the logos could be haphazard depending on the artist.
  • edited February 2024

    One more M.A.P.S. printed MGM daybill poster that was printed without the logo.
  • The Lion logo appears to have been used right up to the early 80s. This one from 1982 ....


  • I don't think there was a lot of quality control for Australian posters in those years. Many of them had shoddy artwork so I think logo placement and usage was probably the last thing they were worried about. It's. shame when you compare them with earlier posters from the 30s and 40s which generally are pretty amazing.


    Peter
  • I don't think there was a lot of quality control for Australian posters in those years. Many of them had shoddy artwork so I think logo placement and usage was probably the last thing they were worried about. It's. shame when you compare them with earlier posters from the 30s and 40s which generally are pretty amazing.
    Very true
  • I don't think there was a lot of quality control for Australian posters in those years. Many of them had shoddy artwork so I think logo placement and usage was probably the last thing they were worried about. It's. shame when you compare them with earlier posters from the 30s and 40s which generally are pretty amazing.
    100% agree with you. I would also include as well as 1930's and 1940's posters some early 1950's posters.

     The quality really went on a downhill spiral in the 1950's with the imput of the F. Cunninghame and Robert Burton printers leading the way,

  • A rare MGM Kansas City Confidential (1972) first release daybill that is minus a printer's credit.
  • John said:
    The Lion logo appears to have been used right up to the early 80s. This one from 1982 ....



    1982 certainly appears to have been the last year that the Lion, in whatever presentation, was used on film posters in Australia.


    In 1983 a new MGM logo appeared here on film posters. An example of this new logo appears below on the A Christmas Story (1983 ) daybill.

     


  • Has everyones contributions here helped you at all Sean? I am very curious to know. Please don't hesitate to ask if you have any more questions.
  • Thanks everyone. It looks like the logo definitely ran into the 70's, so unfortunately doesn't help date the 2001: A Space Odyssey posters. Having a longish chat over the phone with @collectahollic , we can show the two colour red/blue poster is the third printing but we can't really date any of the 3 to a particular month of release. But one of two 3 x colour posters would have been release just prior to the May '68 release of the movie in cinemas here in Australia, and the second probably later in '68 or '69.

    I'll keep exploring. Who knows, I may just find some evidence somewhere that may date these :-)

    @HONDO, I read in another thread that you were going to be referred to an old employee from Robert Burton Printers that use to work there in the late 60's. Did you ever manage to make contact with that person? Wondering if they may be able to help?
    Collector and also owner of https://moviepostersaustralia.com
  • Sean_MPA said:
    Thanks everyone. It looks like the logo definitely ran into the 70's, so unfortunately doesn't help date the 2001: A Space Odyssey posters. Having a longish chat over the phone with @collectahollic , we can show the two colour red/blue poster is the third printing but we can't really date any of the 3 to a particular month of release. But one of two 3 x colour posters would have been release just prior to the May '68 release of the movie in cinemas here in Australia, and the second probably later in '68 or '69.

    I'll keep exploring. Who knows, I may just find some evidence somewhere that may date these :-)

    @HONDO, I read in another thread that you were going to be referred to an old employee from Robert Burton Printers that use to work there in the late 60's. Did you ever manage to make contact with that person? Wondering if they may be able to help?
    Unfortunately the referral to the old Burton employee didn't work out at all. 

    I love your determination and I encourage you to continue to delve into this subject Sean, but the prospects of solving the release dates of the various 2001 A Space Odyssey printed daybills in question is seemingly to me impossible.

     Robert Burton didn't retain records from that period of time. Any employees who may have been available to throw some light on the subject would now be difficult to locate, passed away or elderly, and in some cases their memory will not be as sharp these days. Finally only a limited number of Burton's employees that would have been involved with the 2001 A Space Odysses posters process would know anything anyway.

    I have been researching the history of Australian film posters for a very long time and I can only say that the information and designs appearing on the daybills in question is insufficient to be able to help to 100% solve the order in which the various posters were printed in. At the moment it is only unconfirmed guessing as to the order as to when the three following posters were printed. The question for me is still which one of the three was printed for the first 1968 release and which of the remaining two were follow up printings?



    One other thing is the following rare Australian one sheet is slightly different in design, so it doesn't seem to help assist, except to point to either the above first or second  daybill being the first release one, This to me would rule out the third example. but again no proof. I am confident though that there would have been only one version of the one sheet printed.



    My thoughts. Love to hear from any members who may agree or disagree with what I have had to say and for you express your thinking.
  • Well summed up Lawrence and I agree with you. The only thing I am curious about is that the Robert Burton logo at the bottom of one of the daybills is in red while the other two are in blue. Have you done any research into whether there was a colour change at any time or was it just random?
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