1934 Australian press sheet advertising of On Secret Service ( 1933 ). Early ''Approved by the censor not suitable for general exhibition'' advertising.
The earliest found advertising of the ''not suitable for general exhibition classification'' so far appears to have been in 1933.
I must have missed this, what's the history of this Frankenstein daybill?
I am not sure exactly what you are after here, but I will detail the information that I know about the poster.
The daybill appears to be one designed and printed in Australia for the film's first release here in 1932. The first and only daybill example with the Suitable For Adults Only classification that I have located. All latter released daybills and other advertisng material of other film titles carry the Suitable Only For Adults wording. Is it possible then that the Suitable For Adults Only wording applied on Frankenstein advertising material is the only time this wording was ever used? If this happens to be the case it would certainly add a little more interest in the poster.
How I am confident the poster is original release is due to the fact the censorship wording is the same on other 1932 material as seen following
The following is a one sheet image of a Frankenstein poster used in Australia for the 1932 release. Sorry about the quality but that's the best that I can do. It is uncertain if the one sheet was a U.S. import or a locally designed and printed version.
One hundred Frankenstein one sheets used for one display, and all sure to have been long siunce buried in a landfill location..
Thanks for that, I was wondering where the image came from? Is it from an auction? A magazine? Someone's collection? It certainly looks like first release, I can see it in the poster display from the Alhambra, Brunswick.
Thanks for that, I was wondering where the image came from? Is it from an auction? A magazine? Someone's collection? It certainly looks like first release, I can see it in the poster display from the Alhambra, Brunswick.
I am unaware of the origins of this poster.
All I can add is on an earlier thread titled 'Rarest Daybill Posters' another image of a Frankenstein daybill was posted by Reg in June 2014.
Another member( name deleted ) mentioned regarding the above image that it wasn't Hammett's copy.
Interestingly the 'Suitable For Adults Only' wordng appears printed in black on a white background on one version, while it is in green on white on the other.
How many different daybill copies exist for this title, one has to wonder? It would be great is anyone else can shed some light on this subject.
The Australian daybill artwork seems to have been inspired by similar artwork as used on the below original Frankenstein special photoplay edition book and book mark.
I remember in the mid 90's there was talk of Keith Hutchinson of the Stars shop in Sydney who had 2 Frankenstein daybills and rumour was it one went to someone from Metallica - Kirk Hammett wasn't named but obviously it would've been him. A copy sold at auction in London circa 1998-2000 for about 15000 pounds from memory.
The Australian daybill artwork seems to have been inspired by similar artwork as used on the below original Frankenstein special photoplay edition book and book mark.
Murders In The Rue Morgue ( 1932 ). 17 August 1932 Everyones magazine advertisement without any censorship classification applied.
25 August 1932 newspaper article published in The Sun Sydney. The film was originally banned in Australia, but on appeal it was passed for exhibition with the conditrion it should be advertised as being ''Suitable For Adutts Only ''only in Victoria.
I have found the Suitable For Adults Only'' classification was also used in newspaper advertising in other states, with examples located in Sydney NSW in 1932 and also in Queensland.
Friday 28 October 1932 The Sun Sydney newaspaper advertisement for the film showing the classification.
The Mask Of Fu Manchu ( 1932 ). Another film released in Australia in 1932 classifiied as being ''Suitable For Adults Only''. The above newspaper advertisement appeared in a Brisbane Queensland newspaper on December 29, 1932,
Dracula ( 1931 ) Melbourne, Victoria newspaper advertisement placed 18 July 1931, with the ''Children 6 - 16 not admitted'' censorship ruling applied to it.
Outside of the Australian state of Victoria where their own state censorship ruling was also applied, Dracula had no mention of a censorship rating in advertising.
In was not until 1932 that the'' Suitable For Adults Only'' censorship rating was introduced in Australia, and then it was included in advertising material. This was also the time that Victoria then dropped the application of the ''6 to 16 '' clause in their state censorship regulations. This state censorship had been in force since at least the late 1920s.
Daybill posters from the 1920's and the 1930's that were used in Victoria that had special censorship informatiom added to them.
Waltzing Matilda ( 1933 ) daybill. One of the earliest examples of the usage of the ''For General Exhibition'' in a triangle appearing on an Australian gfilm poster
Comments
I thought this Everyones April 5, 1933 issue information of interest.
1934 Australian press sheet advertising of On Secret Service ( 1933 ). Early ''Approved by the censor not suitable for general exhibition'' advertising.
The earliest found advertising of the ''not suitable for general exhibition classification'' so far appears to have been in 1933.
To add to this the following.
General Exihibition
For General Exhibition
For General Exhibition ( in triangle )
Adults Only
Suitable For Adults Only
Suitable Only For Adults
The Suitable Only For Adults censorship rating is viewable at least eight times on advertising material on display within the window display.
Peter
The daybill appears to be one designed and printed in Australia for the film's first release here in 1932. The first and only daybill example with the Suitable For Adults Only classification that I have located. All latter released daybills and other advertisng material of other film titles carry the Suitable Only For Adults wording. Is it possible then that the Suitable For Adults Only wording applied on Frankenstein advertising material is the only time this wording was ever used? If this happens to be the case it would certainly add a little more interest in the poster.
How I am confident the poster is original release is due to the fact the censorship wording is the same on other 1932 material as seen following
The following is a one sheet image of a Frankenstein poster used in Australia for the 1932 release. Sorry about the quality but that's the best that I can do. It is uncertain if the one sheet was a U.S. import or a locally designed and printed version.
One hundred Frankenstein one sheets used for one display, and all sure to have been long siunce buried in a landfill location..
Peter
All I can add is on an earlier thread titled 'Rarest Daybill Posters' another image of a Frankenstein daybill was posted by Reg in June 2014.
Another member( name deleted ) mentioned regarding the above image that it wasn't Hammett's copy.
Interestingly the 'Suitable For Adults Only' wordng appears printed in black on a white background on one version, while it is in green on white on the other.
How many different daybill copies exist for this title, one has to wonder? It would be great is anyone else can shed some light on this subject.
The Australian daybill artwork seems to have been inspired by similar artwork as used on the below original Frankenstein special photoplay edition book and book mark.
A copy sold at auction in London circa 1998-2000 for about 15000 pounds from memory.
Peter
'' unfolded, on heavy paper '' ?
Peter
Murders In The Rue Morgue ( 1932 ). 17 August 1932 Everyones magazine advertisement without any censorship classification applied.
25 August 1932 newspaper article published in The Sun Sydney. The film was originally banned in Australia, but on appeal it was passed for exhibition with the conditrion it should be advertised as being ''Suitable For Adutts Only ''only in Victoria.
I have found the Suitable For Adults Only'' classification was also used in newspaper advertising in other states, with examples located in Sydney NSW in 1932 and also in Queensland.
Friday 28 October 1932 The Sun Sydney newaspaper advertisement for the film showing the classification.
The Mask Of Fu Manchu ( 1932 ). Another film released in Australia in 1932 classifiied as being ''Suitable For Adults Only''. The above newspaper advertisement appeared in a Brisbane Queensland newspaper on December 29, 1932,
Dracula ( 1931 ) Melbourne, Victoria newspaper advertisement placed 18 July 1931, with the ''Children 6 - 16 not admitted'' censorship ruling applied to it.
Outside of the Australian state of Victoria where their own state censorship ruling was also applied, Dracula had no mention of a censorship rating in advertising.
In was not until 1932 that the'' Suitable For Adults Only'' censorship rating was introduced in Australia, and then it was included in advertising material. This was also the time that Victoria then dropped the application of the ''6 to 16 '' clause in their state censorship regulations. This state censorship had been in force since at least the late 1920s.
Daybill posters from the 1920's and the 1930's that were used in Victoria that had special censorship informatiom added to them.
Back To God's Country ( 1927 ) daybill. One more example of Victorian state censorship being applied to films released in their state in the 1920s.
Waltzing Matilda ( 1933 ) daybill. One of the earliest examples of the usage of the ''For General Exhibition'' in a triangle appearing on an Australian gfilm poster